Havana Club x Frenna ‘A Toast to the Culture’ short docu

Cuban rum brand Havana Club and Dutch-Ghanaian artist Frenna have teamed up to celebrate passion, raw talent, focus, hardships, and the love of the arts as they launch their new “A Toast to the Culture” campaign, emphasizing the importance of supporting upcoming talent and creating as a group. Havana Club and Frenna have launched a unique limited edition bottle, designed in collaboration with next generation creatives.

Amsterdam based visual artist Julian Roebling designed the limited edition bottle which will be available in stores from April 1st. The bottle boasts the colors of the Ghanese flag, an ode to Frenna’s origins, his famous ‘777’ brand logo, an eagle - the animal Frenna looks up to as highest bird in the sky as well as Ghana’s symbolic animal, and seven adinkra symbols that represent Greatness, Bravery, Creativity, Courage, Wisdom of the past, Strength, and Guardianship.

The photography for the entire campaign was shot by Calvin Pausania. The 28 year-old photographer who has already been making a name for himself by working for Nike x Footlocker, Converse, capturing Memphis Depay for a GAFFER x Valentino shoot, and more.